KPIs are essential in the SEO strategy of a website. However, it is important to identify the indicators that are really useful for the development of your action plan.
Discover through this article which indicators to follow and why.
{jistoc} $title={Table of Contents}
What is a KPI?
KPI stands for Key Performance Indicator. This term is used in the field of SEO and marketing in general. Concretely, the KPI is a tool for measuring the effectiveness and progress of actions tending towards a particular objective.
The KPI is in the form of a metric or numerical data used to evaluate different elements. Depending on the area to which they are applied, there are many KPIs. For the case of a website and its SEO strategy, we can mention, among others:
- The subscription rate;
- The number of visits;
- The click-through rate on a page.
At the top of the most frequently used tools to determine KPIs, we find Google Analytics. It is simple to use and provides many parameters for defining various KPIs based on your needs.
SEO KPIs to watch
Faced with many KPIs available, it is easy to lose sight of those that really deserve your attention. The following list of key metrics will help you find your way to success for your site.
1. Position tracking
In an SEO strategy, the ultimate objective is to be able to ensure better visibility for your business. Above all, it is a matter of positioning your website on Google among the first search results.
To achieve this, SEO involves a selection of judicious keywords that correspond to the explorations of Internet users. Therefore, knowing this indicator is useful for evaluating the performance of the site in terms of positioning.
2. Organic visits
The rate of organic visits corresponds to the number of consultations of the site following the SEO at the Google level. If advertising campaigns are aimed at generating interest among Internet users, organic visits are more beneficial for the website in the long run.
Indeed, by knowing this data, the SEO can develop the performance of each page. This will then allow them to correspond more closely to the searches of Internet users to improve positioning.
3. Page load time
Search engines have also demanded better navigation for Internet users in recent years. This includes measures to improve the loading time of a site. Indeed, the loading speed is now part of the criteria used to improve the positioning among the results. This is especially important for mobile browsing.
4. Bounce rate and visit duration
Do you have an SEO strategy that works and gives you good visibility? However, it may not be enough to sustainably hold the attention of Internet users. Taking note of the bounce rate and the duration of visits on the site pages makes it possible to analyze their content in detail. After that, you can improve it to better meet the needs and expectations of visitors.
5. The number of page views
The number of page views is an important KPI to consider when optimizing a site and its elements. This makes it possible to evaluate the relevance of the content of the pages to better serve the visitor. From a strategic point of view, this will also serve to readjust and improve the site's marketing and SEO plan.
6. The exit page
The exit page refers to the part of the site where visitors end their session. In addition to the pages intended for this purpose, forms, payment interfaces, and other pages may lack relevance in encouraging conversion.
Determining the exit pages of Internet users thus makes it possible to analyze the content to minimize the risk of abandonment.
Why is it important to monitor these SEO KPIs?
With the ever-growing interest in the Web as a prospecting tool, the competition has never been tougher. Attracting and, more importantly, retaining the attention of Internet users is becoming increasingly difficult. Thus, frequent consultation of SEO KPIs is more important.
By carefully analyzing the site's data, it will then be possible to evaluate the best strategies for its development. Likewise, it will optimize the performance of the site in all its aspects. This includes, in particular:
- Positioning on the search engine;
- The browsing experience;
- The loading speed;
- The quality of the content.
All this will help boost the conversion rate, develop brand awareness and improve the visibility of your website.