10 Tips for Good SEO Strategy

A good SEO strategy includes a technical audit and the addition of efficient keywords. See other relevant tips here.

10 Tips for Good SEO Strategy

Did you know that your business can achieve its intended goals more easily with a good SEO strategy? Increase your sales or the number of visits to your website with various tricks. 

This article explains how to concretely create an effective SEO strategy.

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Analyze your website's performance

Using tools like Semrush or Ahrefs, Analyze various data, such as organic visibility, the popularity of keywords used, and download speed. Then see how you can improve those results in the future. 

For example, if your website's download speed is too slow, you can optimize it by reducing the weight of the images on the site. If your site isn't getting enough traffic, add relevant keywords in your domain name.

Audit your site

It is important to conduct a detailed audit of your website to detect technical problems and possible improvements. From this evaluation, it will be possible to optimize the website to work on its weaknesses. 

Make important updates to your website to avoid page slowdowns or errors. Also, remove outdated content that can hurt SEO.

Check the competition

How are your competitors performing online? Perform a competitor analysis by noting the following information:

  • The composition of the website (e.g. design, pages, content, menu, etc.);
  • The main and long-tail keywords used;
  • The types of publications and topics discussed in their blog section;
  • Posts that end up on social media.

From the above information, ask yourself how your business can stand out from its competitors. It is possible to use keywords that are efficient in the field and adapt your strategy to stand out from the others while meeting customer needs.

Add effective keywords

Keywords that generate high search volume and a medium difficulty score (between 0 and 75) can help you get more traffic to your website from search engines. 

First and foremost, make a list of keywords that you believe best define your business and the products and services you offer. Ask yourself what keywords people use when they search for your products online. Check these words in software like Semrush or Ahrefs or the Keyword Tool in Google Ads to determine which keyword generates the most searches.

Include long-tail keywords

Companies often forget to use long-tail keywords in their strategy. However, these words generate less search volume but attract serious buyers. It attracts people who are ready to make an online purchase to your website and people who know exactly what they are looking for. 

For example, add the word "Tommy Hilfiger branded red and blue sweater" rather than just "sweater", which is too generic. Add descriptive terms that give more information about the product or service.

Improve meta descriptions

Meta descriptions are short paragraphs of around 160 characters that describe each page on your website. Their purpose is to help search engine crawlers better understand the content of your page. These short texts also help them to rank your pages in search results. 

It is important to adhere to the maximum number of characters required; otherwise, it will be ignored entirely.

Create links

The creation of links or "link building" is essential to obtain quality web referencing. By creating internal and external links, your site will be well seen by search engines. This shows that your website is well-known in its area of ​​expertise.

To create internal links, add URL hyperlinks on important keywords that lead to other explanatory pages inside your site. For example, on the keyword "dryer repair," add a URL link to a blog post on your site that explains how the repair works.

As for external links, the process is more complex. You have to join well-known websites, experts or suppliers in your field who agree to collaborate with you. Send them an email asking them to include a URL link to your platform on their website.

Write for the user

The first objective of search engines is to offer relevant content to Internet users to be able to find what they are looking for and get their questions answered. These platforms promote content that is easier for Internet users to understand. 

Make sure you write for the internet user if you want to be found on search engines. Easily answer their questions directly and concisely. Avoid long paragraphs of 2000 words without images, subtitles, or spaces.

Think about user experience

Think of your visitors' well-being so they can easily navigate your site and fully understand the information offered. 

Make their visit pleasant so they will have a positive image of your brand. Particularly, the tree structure of the site and the menu must be simple so visitors can easily find the content.

The design is also important, as it must reflect the image of your company.

Find out about Google updates

Finally, Google regularly updates its algorithm and criteria to assess a site's quality. Your positioning in search results may be affected by these changes. Adapt your strategy at any time according to the modifications made by the search engines.

In conclusion, there are several ways you can improve the SEO of your website. Apply these few tips and adapt them regularly according to internal and external factors of the company.

Harby Jay

Harbyj is a freelance tech reporter and the owner of this blog.

14 Comments

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