To be well referenced on Google , it is impossible to ignore developments in SEO techniques. Search Engine Optimization methods meet the expectations of search engines, which may change even faster than those of Internet users! Semantic field, long-tail keyword, linking… these are all concepts that must be integrated into your SEO strategy to improve your site's Google ranking. And to know where to start, we have listed 10 free and easy to implement tips for you!
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Boost the power of keywords by linking them with their semantic fields
Any natural referencing strategy is built on a selection of strategic keywords . Editorial SEO optimization revolves around these keywords 🗝️. And this, in order to make the pages of the websites more visible in the search results of Google: the SERP.
One of the most effective methods for appearing in the first results of Google is to enrich each content with an appropriate semantic field . Each semantic field is linked to a specific keyword. It consists :
- Secondary keywords
- Synonyms
- Words from the lexical field
- Words related to the topic covered
For example, if the keyword of your article is "user experience", in this case the semantic field may contain:
- Secondary keywords ― User Experience, UX…
- Synonyms ― customer experience, UX design, user journey…
- Lexical field ― user interface, ergonomics, designer, responsive design…
- Words of the theme ― web agency, webmaster, plugin, loading time…
By integrating words from the semantic field specific to your keyword, you add context for readers and for search engines. You also demonstrate that you have a good level of expertise in the area covered through the richness of the vocabulary used.
And finally, your web page may appear in the natural results when a user enters a keyword close to your main keyword. Indeed, if the request is in the body of the text of your page, Google will be able to bring it up in the results.
Optimize existing pages with on-page SEO
On-page SEO concerns all the actions you can take on the page of a site to improve its referencing:
- Optimize the URL of your page by including only your main keyword without putting accents.
- Write meta tags including your main keyword: for the Title tag and for the meta description .
- Write titles and subtitles that contain either your main keyword or words from your semantic field.
- Add as many words as possible from your semantic field to the body of the text.
- Integrate hypertext links that refer to other pages of your site: internal linking .
- Include at least one hypertext link that redirects the Internet user to a relevant site related to the subject of the content: external linking.
Recycle existing content by optimizing it for Google SEO
On your site, you already have an information base in which you have invested time. You might as well take advantage of this content to continue to take advantage of it, and even improve its natural referencing! 🚀
Recycling content is neither more nor less than SEO optimization work. That is why you can review each of the points that we have just seen on this subject.
And in addition to that, we advise you to make some updates:
- Proofread your content to spot any spelling and syntax errors that may have been overlooked.
- Check that the mesh links are not broken.
- Add new internal links to your most recent content.
- Delete obsolete information.
- Update and complete the information with the most recent data.
- Share your content again, highlighting, for example, the new information you just added.
And don't forget to request a new indexing of your updated page in your Google Search Console . In this way, the Google robots will crawl your content, that is to say scan it to index it again. And be aware that for Google algorithms, the date of publication or update of content counts in the ranking of search results.
Use long tail keywords
A long tail keyword is more specific than a conventional keyword because it contains more than 2 words. You should know that with the increase in voice search, the queries of Internet users are increasingly long and precise. If in the search bar we are used to abbreviating queries, when speaking, they quickly take the form of sentences. For example, "orchid fertilizer" could become "How much fertilizer should I give my orchid?" ".
By creating content on long tail keywords, you are targeting a smaller, but highly qualified audience ! In addition, you will have an easier time positioning yourself in the results pages since these queries are less competitive.
Publish new web content regularly
The activity of your website is a key element of your Google SEO. And the best way to stay active online is to post new content . This is the reason why so many websites have a blog. Creating one or more articles per month is enough to show search engines that you are active!
Publishing new content has other benefits, including ranking for new keywords. Each creation of pages is an opportunity to gain popularity with Internet users. And so, to improve your PageRank which is none other than your ranking rating.
Analyze the Google SEO of the competition
Your competitors probably also have an SEO webmarketing strategy. And by analyzing their work, you will surely find innovative ideas and new keywords to integrate into your strategy.
And in case you want to get ahead of a competitor on a particular keyword , start by looking at:
- The length of content optimized for this keyword
- On-page content optimization
- The semantic field used
Then, it's up to you to create longer content, better optimized for Google SEO and with a richer semantic field!
💡 Tip: when you analyze your competitors, take the opportunity to analyze their backlinks.
Get new qualitative backlinks
A backlink is an incoming link from another website. And when a site links to yours, it brings you traffic. But that's not all ! If this site is considered an expert in its field, then it also improves the Google ranking of your site.
To find out if a site has a good reputation, you can check its PageRank online. For example, you can use the free SiteChecker.pro tool . The PageRank ranking is between 0 and 10, and the higher the score, the more authority the site has.
🎤 Tip: To get new backlinks, don't hesitate to share your expertise in the form of guest articles, interviews or podcasts on other sites.
Optimize the Google SEO of images
Here is a slightly more technical SEO point, but nothing very complicated you will see. Image optimization and a simple way to score points! And the steps are not so many 📸:
- Check that the size of your images is between 100 and 200 kilobytes (KB).
- Rename the files of your images, infographics or screenshots using your main keyword: "fertilizer-orchid.jpg".
- Fill in the ALT tag in your content manager or CMS with a brief description of the image while inserting your keywords: "Liquid Orchid Fertilizer".
Update your Google My Business listing
You probably have a Google My Business listing attached to your business. And if not, don't wait another week to be able to appear in Google Maps!
The Google My Business listing offers many options to optimize information about your business. When updating, remember to:
- Include the most important keywords that relate to your industry in your business description
- To configure a button: Contact
- To configure a button: Submission
📍 Tip: Google My Business also gives Internet users the opportunity to communicate directly with you. And to know when a potential customer writes to you, you can activate notifications directly in Google Maps. 😉
Analyze your results regarding the improvement of your Google SEO
Tracking your SEO performance and analyzing your results will help you improve your Google SEO. For this, you will need Google Search Console and Google Analytics . These 2 tools will allow you to monitor how the optimized pages of your site are progressing.
Look for example:
- The bounce rate on your pages: the lower it is, the more your pages interest Internet users.
- The number of backlinks pointing to your pages.
- The keywords your pages rank for.
By using the TextOptimizer tool , you can also check the relevance of your semantic fields.
This concludes our 10 tips for being well referenced on Google! Of course, there are others. But by applying these first, your site will already have a more advanced SEO strategy than many of your competitors! 😎